TF2.2 Social Indicators for Reef Programs
From 2019, all practice change projects that are sponsored by the OGBR will be required to conduct both quantitative and qualitative social surveys with their project participants.
Asking these questions will provide project managers and extension staff with a clearer understanding of project participants’ attitudes and motivations to being involved in OGBR sponsored projects, as well as barriers to practice uptake/change. These insights can assist project managers to adaptively manage their projects and design their communication content to suit landholders. We expect that landholders will also see better outcomes on their farms as a result of this adaptive management approach. From the Queensland Reef Water Quality Program perspective, collecting the social indicator data will help inform program design, future investments and better describe the journey growers take towards practice change. The data will also be used to track progress towards the human dimensions target of the Reef 2050 Plan.
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Metadata last updated on 2019-02-27 11:22:09.0